Why is image so important?
Why is image so important?
Image is a key part of your branding, it is a direct link to you and your music, live performance and visual experience. It is important that the look and sound are unified, if you are trying to be a cool guy, but you’re far from cool, fans will pick up on that and there will be a disconnect. If you are a small town looking guy creating commercial pop music there will be a disconnect there as well. As a male artist you have to be appealing enough for girls to like you, but cool enough for guys to want to be you. As a female you need girls to want to look up to you, and guys to adore you. If you are a one sided appeal your demographic will be cut in a potential half.
Image gives us an identity, it sets you apart from friends, colleagues and a crowd, but more importantly it sets you apart from other artists. You first impression plays a key role in whether you will be taken seriously by key industry players and opportunities. Portraying the right image will affect many different aspects of your life, not just your career. The ugliest truth is that the music business is highly based on judgement. So how can an artist brand themselves with their image?
Think of your band as a business, you need to define your look to create a perception that separates you from your competition. Creating a solid and cohesive brand identifies you and allows you to tie your bands image together. Yes each member of your band may have a different personality, but it is important to keep an overall cohesive look. As an individual artist, since you are always singled out, you cannot be a cookie cutter replica of your direct competition and must be true to your style and sound and believable for your fans.
From there the key is to remaining consistent and to keep within the form you have created so that you don’t push away your fans of team players. If you are not consisted your look will be viewed as unprofessional and unorganized. The ONLY time this is appropriate to change your image, is if you are a successful band who’s musical style and target market changes over the years, then of course your style and image must change with it.
Remember if you are a developing artist, you never know who you will meet while your grabbing your lunch. You could catch the eye of an agent, fellow musician, manager etc and expand your career from simply being in the right place at the right time. Image is a full time job, and there are no days off as an artist.
Create a vision board of ideas true to your look and sound, execute these with a team of professionals until you are your best version of yourself. There are also image-building/personal coaches out there for artists if you would like to pursue that route. John Battaglia is the founder and president of Rockstar Image Check out his site at: http://www.rockstarimage.com