Artists. The importance of your first impression (and how to not blow it)
I was recently at a large music event full of networking opportunities over the course of 4 days. There I witnessed a lot of artists who were either making or breaking their chance at a career and didn’t even know it. In taking advantage of their surroundings, upcoming artist were presented with some of the biggest names in the music business in all aspects, labels, managers, songwriters, publishers all within an arms reach to them. In their eyes, they’re thinking This is my shot, lets go for it, but how does their conversation make the industry feel??
A couple things to consider:
– You are trying to impress them, they don’t need to impress you. Just because their at an event, and do something, doesn’t mean that it is ok for you to.
– You are not the only one pitching yourself to them. Industry side, to be honest it can get annoying don’t expect that everyone wants to talk to you and hear your life story, we do not impress easily.
– Listen don’t speak. I found people just talk, trying to be a personality but trying too hard. Soak it in, be humble, respect other peoples time, maybe they are not taking on any new clients or there to find up and coming artists.
– Stop following people around. If they are interested further, they will talk and approach you.
– Be careful what you say, you never know who could be standing behind you. Maybe they are not a recognizable face of a company, but do play a key roll in making decisions and will be happy to steer people clear of you.
– In a group, if a question is asked, and not directed to you, keep your opinions to your selfs, unless the stage for you to speak has been presented. It can look really bad that you just want to get in the convo.
– Remember to be true to your brand if you are representing an image of yourself really stay true to that.
– Don’t get yourself blacklisted for any inappropriate or annoying behaviour.
– Don’t be mean, no one wants to work with an artist like that, if someone says no, thank them anyway for their time vs giving them a piece of your mind.
– Treat your competition with respect. Artists can really help each other out within their own communities be grateful to other artists at any level. Someone else may pass your success in a few short months and be looking for an artist to toss with or do a duet etc. just because your “better then them” now don’t assume those tiers will stay the same.
– Lastly, you don’t need to be everybody’s friend.
I hope you take these items seriously and into consideration when conveying yourself / your brand in public. Making a good impression is key and will last your whole career even if you have grown and changed. There is a fine line to walk and work hard at getting it right!